Using technology acceptance model to understand fish farmers’ intention to use black soldier fly larvae meal in Nile tilapia production in Kenya

Abstract

The purpose of this study was to identify the underlying socio-psychological factors that influence pond and cage farmers’ intentions to adopt Black Soldier Fly Larvae (BSFL) in Kenya. Based on the Technology Acceptance Model (TAM), this study empirically investigated the relationship between TAM constructs, namely Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude towards Use (ATT), and Behavioral Intention (BI) to use BSFL. The study used a cross-sectional survey design to collect primary data from 211 randomly selected cage operators (98) and pond farmers (113) in Kenya’s Siaya, Kisumu, and Homabay Counties. A structural equation model was employed to examine hypothesized paths in the uptake of BSFL meal with the aid of SmartPLS 3. The inner model path coefficients suggested that ATT had the strongest effect on farmers’ intentions to adopt BSFL (0.411). Further, PU had a greater relative influence on intention to adopt BSFL than PEOU based on the model path coefficients of 0.319 and 0.178 respectively. This indicates that the more respondents believe BSFL is useful in their fish farm’s production conditions, the more likely they are to adopt BSFL. Consequently, these findings have direct implications for policy development and the potential use of BSFL in aquaculture.