Fish preference at different value chain levels and implications for management of mariculture

Abstract

In this paper we assess the perceptions on fish consumption behaviour at different value chains using survey data from 3 coastal counties (Kilifi, Mombasa, Kwale) in Kenya. Study profiled the different sectors; fishers, fish traders, fish shops, fish mongers, fish farmers and consumers. Qualitative and quantitative data was captured to evaluate availability of target species, market trends, pricing and fish consumption. A 1–5 Likert scale was adopted to analyse consumption behaviour. The Likert scale data was subjected to ANOVA analysis in SPSS to assess significance. Rabbit fish showed a higher preference compared to milkfish, Nile tilapia grown in sea water “marine tilapia” and silver pompano. High value fish attracted higher prices per kg in all seasons. The market prices of milkfish and Nile tilapia grown in sea water were 25 − 35 % lower than rabbit fish and silver pompano. There were variations in landings during North East Moonson and South East Moonson and more fish landings from open water as compared to near shore areas. Species preference was influenced by palatability, price, demand and quality meat where more than 30 % of the fisher’s preferred rabbit fish based on the attributes. Farming skills, seed availability and management informed species farmed. The study demonstrated significance of demographic characteristics: family, age, culture, gender and education on fish preference. The paper reveals a need for high returns and value for money in the preference of fish species thus guiding mariculture management. Findings recommend rabbitfish as a suitable species for mariculture based on reference from both high income level and low income level consumers.